2007 GranteesGreater Fulton NewsFormerly titled Fulton Hill Interactive PortalDr. Judy VanSlyke Turk, Director, School of Mass Communications, Virginia Commonwealth University Richmond, VA
To train local citizen journalists and build a news and information portal for Fulton Hill, a low-income neighborhood in Richmond, Va. Virginia Commonwealth University’s School of Mass Communications will work with the Fulton Hill Neighborhood Resource Center to help local residents produce stories, photos, audio, video and a Fulton Hill wiki. Check back for future news and updates. Building Capacity for ChangeMarch 2008
So begins Greater Fulton News’ call for community volunteers. “We would especially like to find someone to report on events at the local schools, and would be delighted to have representatives of the local civic organizations. This is a chance to share your insights, knowledge, and opinions.” And the sharing has begun. Launched at the tail end of 2007, GreaterFultonNews.org is a collaboration between the Virginia Commonwealth University (VCU) School of Mass Communications and the Neighborhood Resource Center (NRC), a grassroots educational and cultural center in Richmond, VA. The site features contributions by VCU journalism majors along with postings by local residents, from calendar listings about community meetings to announcements about lost dogs. A Fulton Hill channel on YouTube hosts videos on the site, including student-produced profiles of Big Mama’s soul food cart and Joyce’s Beauty Lounge.
As a powerful new tool for community engagement, the project may encounter some editorial dilemmas. Locals are somewhat cautious about the face Fulton Hill projects forth to the online world. According to VCU’s dean Judy VanSlyke Turk, “Neighborhood residents did show a preference for avoiding content that puts their neighborhood in a ‘bad light.’ No one has yet written anything very critical, yet residents seem concerned that this might happen.” So, the partners are developing a set of rules about what can be posted, explains VanSlyke Turk. “There’s been a great deal of discussion of freedom of speech vs. some degree of control over content to project a positive image of the community; the Neighborhood Resource Center staff and the neighborhood associations are leaning toward something less than a fully free site.” But some speech on the site remains completely free: classified ads. GreaterFultonNews.org does hope to raise enough revenue through advertising to cover its basic costs. Right now, it is offering an incredible deal, charging only $5 for a small banner ad for six months. To help make the project sustainable, it has also recently posted a job announcement, hoping to hire someone in the neighborhood for five hours a week: “The Web manager is responsible for monitoring all posts, comments, images, video and sound published to the Web site, making sure that they adhere to the site’s publishing guidelines. The manager will work with community organizations (including the civic and business associations; nonprofit organizations; local business owners; churches; and other community groups) to regularly develop and publish stories that focus on the Greater Fulton area. Knowledge of basic HTML required; experience with WordPress or other blogging tools and image editing software, such as Photoshop, highly desired.”
Fulton: Full Steam AheadNovember 2007A new citizen-fueled news site for Fulton Hill is set to officially launch in December 2007. Since May, the team from Virginia Commonwealth University (VCU) has met regularly with representatives of the Greater Fulton Hill neighborhood to build a trusting relationship while developing a plan for the site. At VCU, participating faculty divvied up responsibilities for training citizen journalists, tech development, Web site management, and project coordination. The project held its first town meeting in September 2007 to acquaint the community with the Web site plan and recruit participants to the training program. Organizers promoted the event by distributing flyers to every household in the neighborhood. At the meeting, they screened a local teenager’s video about his first day of the new school year, to demystify the process and show residents how easy it is to share their stories and make media. Community members at that meeting voted in favor of the Greater Fulton News as the name for their site.
Four citizen journalists attended a training workshop in September. Another training was planned for October. A community activist who started a successful news blog for his neighborhood of Church Hill has been helping with development of the Fulton Hill site.
Judy VanSlyke Turk of the VCU School of Communications says that in recent months, project leaders have even begun to look ahead beyond the launch, discussing sustainability of site. They’ve been asking themselves, “Who will serve as Webmaster after the first year of the grant? How can community activists be compensated after the grant expires for their work with the project? How can we sustain the VCU-Greater Fulton Hill relationship after the expiration of the grant?”
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